| Pricing structure | Free during private beta, no credit card. Founding-member pricing locked in for life once paid plans launch. | Free tier exists (limited credits, Gmail-only). Paid tiers roughly $49–$119/user/mo on annual billing, scaling with seats; a 3-user minimum applies at the top tier. Pricing figures from third-party trackers (landbase.com, phantombuster.com), not a direct fetch of Apollo’s own pricing page, which is JS-rendered — treat as approximate. |
| Core focus | Cold email outreach built specifically for agencies: sequences, warm-up, deliverability, and AI personalization in one place. | Primarily a sales intelligence and contact database product (240M+ contacts, 30M+ companies) with outreach sequencing layered on top. |
| Data accuracy | CSV import with validation and deduplication on leads you supply. | Markets 91–98% contact accuracy; G2 reviewers report real-world email accuracy closer to 65–70%, with international (EU/APAC/LATAM) data notably less reliable than US data. Based on G2 review data, not an independent audit of either platform. |
| Inbox warm-up | Built in: pool, network, or hybrid warm-up mode, with pairing risk scoring and inbox placement testing. | Discontinued natively in 2024, relaunched in 2025 via third-party providers; available on select paid plans only. |
| Credits model | No credits system — connect any mailbox and send. | Email and mobile credits are tied to plan tier and expire each billing cycle without rolling over. |
| Pricing model for agencies | No per-seat pricing — connect any number of mailboxes under one account. | Pricing is per user across all paid tiers; no agency-specific or multi-client workspace structure found. |